- Kylie Goldstein
- Apr 29
- 12 min read
Your fitness website is where you introduce yourself, your certifications and your specialty. It’s also where you convey the values of your business, highlight your offerings and show off your physical space if you have one.
But a fitness website can be so much more than a resume or a visual hub that represents your brand. In fact, the best fitness websites double as business tools, helping you manage your class schedule, bookings and payments, while engaging with clients and fostering a sense of community.
It sounds like a lot, but trust us, that’s a good thing. If you need some inspo to get started, check out the fitness website examples built with Wix's website builder. Each site is unique to the specialization it supports, but they all have one thing in common: successfully managing a fitness business.
What is a fitness website?
A fitness website is an online platform dedicated to promoting physical well-being and health. It typically offers workout routines, exercise videos, nutrition advice and wellness tips. Users can find information on fitness programs, track their progress and access resources for a healthy lifestyle. Many fitness websites also provide community features, allowing users to connect, share experiences and support each other on their fitness journeys, usually through forums and membership features.
Built to move: creative fitness website examples
01. Personal training and group fitness website: Aly Gray Fitness
Personal trainer Aly Gray knows what her customers want: a selection of online fitness challenges, live sessions via Zoom, a robust video library, a group chat and an app clients can use to book sessions on the go (she uses Fit by Wix). Importantly, these offerings are clearly listed in both her desktop and mobile site menus, so members instantly know their options.
See also: 8 ways to up your Zoom exercise game
02. Running coaching website: Running Explained
The site is built on a warm, personal tone that reflects Coach Elisabeth's expertise and philosophy. Her voice is everywhere creating trust and connection for runners seeking guidance.
The website is clear, professional and easy to use. It’s thoughtfully organized with sections for coaching, training plans and the podcast. The design feels fresh and welcoming, with soft colors, sharp images and fonts that are simple to read. Buttons like "Meet Elisabeth" and "Apply for Coaching" make navigation a breeze. The content speaks to runners of all levels and testimonials scattered throughout add a genuine, trustworthy vibe.
03. Barre-inspired fitness site: Stacy Lel Fitness
This digital fitness business has over 200 workouts in their video library, which subscribers can access with a paid membership. The barre-inspired brand promises a "strong mind, lean muscles and a fierce attitude," and the no-nonsense website imagery (see: all-black outfit and industrial space) paired with a soft color scheme (see: different shades of soft blues) drive the message home.
Pro tip: Use a floating anchor menu to guide visitors smoothly through your site.
04. Multi-class fitness studio website: My Fitness Suites
This Cincinnati-based gym offers a few different pricing plans, ranging from a single-class to unlimited memberships. They clearly spell out exactly what you get for the price, whether it’s a fitness assessment, a personalized diet plan from a dietitian or childcare. When determining the pricing plans for your own fitness business, make sure to streamline your options so you don’t overwhelm potential clients with decision fatigue.
05. Group fitness studio website: Jolly Bodies
Thanks to bright colors and high-energy videos, this website conveys exactly what the brand is about: good vibes. But from a business perspective, this website is much more than a fun time. People can also book classes, buy memberships and shop branded merch from their online store. On that note, we highly recommend checking out their sweatshirts.
Jolly Bodies also successfully highlights their customer testimonials right in the first fold of their site, an effective way to gain credibility and build trust with prospective clients. You can check out these sports and fitness website templates, many of which include ready-made layouts, perfect for showcasing similar testimonials. Also take a look at the best fitness website templates to find some inspo.
Pro tip: Use the Wix Branded App to offer your clients a mobile app experience that’s aligned with your brand identity.
06. Virtual fitness studio website: Stax Cycle Club
This indoor cycling studio in Canada closed their doors during the pandemic, then grew their audience by over 600 members around the world. How? By live-streaming free classes to the community, building a robust video library of over 500 videos and creating fitness challenges that keep people engaged. You can see how this shift paid off in the testimonials featured on their homepage. One woman describes the business as “the light [they] needed during some dark times in quarantine,” and others say the videos are high-quality, fun and uplifting.
07. Boxing and Muay Thai personal training gym: The Fighters Club
If you have a space as on-brand and beautiful as The Fighter’s Club in Hong Kong, show it off with large images and branded videos. Notice how each visual has a similar aesthetic for a cohesive look and feel, whether it’s an image of the boxing ring or headshots of the coaches. Keep your visuals similarly consistent and aligned with your overall brand message when you build a fitness website. FYI: Your social channels should maintain the same visual identity, too.
Pro tip: Make sure you have a logo that represents your brand and attracts new customers. Use a Fitness Logo Maker to give you inspiration and create your own. Learn how to make a fitness logo that stands out.
08. Online wellness and yoga website: Practice Shraddha
This virtual platform brings wellness to life with immersive yoga, meditation and workshops—fostering not just balance, but a true sense of community. Explore a rich library of classes designed to help you move, breathe and grow at your own pace. Beyond the practice, connect with others through events that inspire belonging and balance.
A trailer video is a great way to quickly establish the feeling of your brand and instantly let potential clients know what your business has to offer with the help of a well designed website. This one from Practice Shraddha creates a Zen vibe with a beach, meditation and yoga flow, ideal for their brand. Once potential clients are interested, they can RSVP for events and retreats right on the website.
Pro tip: Use parallax scrolling effects to transition from one section of the page to the next in a smooth and elegant manner
09. Online women's fitness program: Namastay Sweaty Club
Namastay Sweaty Club is all about women coming together to feel supported, empowered and part of something bigger. The site combines vibrant colors, clean layouts and high-quality images to create a professional yet inviting feel. The online shop is stocked with handpicked products to keep you motivated and make staying healthy feel easy.
Progress photos and workout visuals bring authenticity and keep the motivation going strong. At its heart, Namastay Sweaty Club is a genuine community where members share their stories and celebrate each other’s transformations, making every step of your fitness journey feel like a team effort.
The websites featured here were built with Wix and show what’s possible with real, DIY designs. They represent functional, effective and thoughtfully crafted options that help people run their businesses.
Best fitness website: hacks to build your ultimate active lifestyle hub
Learning how to create a website is about building an experience that feels seamless. From bold visuals to engaging content, every detail should grab attention and inspire action. A well-designed fitness site can be a space that motivates users to explore, connect and keep coming back. Here are some fresh ways to level up your fitness site and turn it into a hub for active, healthy living.
Build personalized fitness journeys: Skip the static workout videos and blog posts. Create a feature where users can set their fitness goals and the site adapts with tailored workouts, tips and nutrition advice as they progress. This keeps content fresh and engaging.
Use mood-based visuals: Take your content to the next level by pairing it with imagery that matches the vibe. Start by choosing a website design templates that gives you flexibility to highlight different moods across your pages. Swap out standard workout photos for visuals that reflect the emotion behind the activity—think calm, zen-like images for meditation or recovery sessions and bold, high-energy shots for intense cardio or strength training.
Add motion with micro-interactions: Small, subtle animations can make your site feel dynamic and alive. Try elements like weights lifting, a heartbeat pulse or a slow stretch when users scroll or click. These simple touches tap into the energy of an active lifestyle.
Bring success stories to life with interactive formats: Forget traditional testimonials or plain before-and-after photos. Turn your stories into an experience with sliders or flip cards that reveal real-time transformations—both physical and mental. Use member-written stories or video diaries to share authentic journeys.
Create for movement: Get users involved with the content instead of just scrolling or watching. Add fun features like random mini-challenges—“How many squats can you do while watching this video?”—or interactive quizzes that recommend a workout plan based on their mood.
Create wellness content for every stage of the journey: Everyone’s fitness path is different, so why not meet them where they are? Build sections for beginners, intermediates, advanced athletes and those juggling fitness with a busy schedule.
Add user polls to your fitness and wellness blog: Keep your content fresh and focused by letting your audience have a say. Create polls that ask visitors what they want to read next—workout tips, wellness advice or gear suggestions.
Turn inspirational quotes into an interactive experience: Instead of static quotes, create a feature where users can click or swipe to reveal motivational phrases or fitness tips. Pair them with calming or energizing visuals to set the mood for their day—getting ready for a workout or needing a quick boost.
Make fitness fun with milestones: Turn progress into a game by adding challenges and goals users can track and share. For example, they could try a quick "5-minute morning stretch challenge" and earn badges or rewards when they hit their targets. Add a social element so users can share achievements with others.
Bring authenticity with behind-the-scenes content: Add a personal touch to your site by sharing behind-the-scenes moments. Start a blog on your website and share training tips from fitness experts, your team’s favorite workouts or how your products come to life. People love connecting with the humans behind the brand.
How to choose the perfect website builder for your fitness website
First start by evaluating what you need you website for both in the short and long term and your budget. You might also want to consider the following:
Technical skills: if you don't trust your own technical skills, a drag and drop, easy to use website builder is the best option. Responsive customer support and resources is also important if you're new to website building.
Growth plans: if you expect your website to scale with your business, make sure it's built on a platform that can do this. Whether its by increased traffic to your site or more sales from it, it should work no matter what the size of your business.
Time investment: do you need to build something quickly that you can improve as you go, or you have a complex, time-intensive site to build that requires a builder that can meet those.
Budget constraints and ongoing costs: website builders offer plans that start from free, up to tens or hundreds of dollars a month.
Desired features: this includes robust infrastructure that is a must, such as secure website hosting but also ecommerce functionality, creating a blog, appointment scheduling, payment processing or other needs.
Pro tip: Share your fitness journey and inspire others by launching a blog with the Wix blog maker.
Looking for more fitness website inspiration?
We've put together these more niche fitness website examples, to help you build your own.
Gym website examples
When designing a gym website it's important to use your site to convey the vibe and energy of your gym. Your location should also be prominent and easy to find. Be inspired by these examples:
Yoga website examples
So much of your yoga business is defined by the style of yogas you teach and your personality. Your website should use its colors, imagery and font to convey this. We love how these examples do just that.
Best fitness websites FAQ
What should a fitness website look like?
A fitness website should be visually appealing and easy to navigate. It should also be informative and provide value to visitors. Here are some specific design tips:
Use high-quality images and videos: Images and videos can help to capture attention and make your website more engaging. Make sure to use high-quality images that are relevant to your fitness niche.
Use a clear and easy-to-read font: The font you use on your website should be easy to read and not too distracting.
Use a consistent color scheme: The colors you use on your website should be consistent with your brand identity.
Use a simple and organized layout: Your website layout should be simple and easy to follow. Visitors should be able to quickly find the information they are looking for.