In today’s day and age, artificial intelligence is no longer something that belongs to sci-fi movies. The new era of co-creation with AI has started, and AI tools are quickly becoming an essential part of our lives. Many fields will benefit from using AI tools—and AI in web design is one of them.
This article will discuss what artificial intelligence means for web design and help you find the best AI website builder for your needs.
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What is an AI website builder, and how does it work?
In the early days of the internet, launching a new website was only possible for the technologically proficient. With the introduction of website builders, we didn’t need coding knowledge, but they still required design savvy.
Now, with AI website builders, you can use machine learning and language processing to generate personalized website designs based on your specific needs. AI website builders make it possible for anyone to build a website from scratch, usually within a matter of minutes.
It's important to note that the specific features and capabilities of AI website builders may vary across different platforms. Some builders may have more advanced AI functionalities, such as image recognition for automatic content tagging or intelligent chatbot integration. Others may focus on simplifying the website creation process with basic AI-driven design assistance.
How you interact with AI website builders can also vary depending on the specific tool you’re using. While some builders allow you to create a website based on a simple text prompt, others offer more advanced AI-powered features, like automated layout and content generation.
Pros and cons of using AI website builders
Despite all the advantages that artificial intelligence brings to web design, it's not a silver bullet for web creators. Even the best AI website builder will have some limitations that are worth keeping in mind when using it. Let’s discuss the pros and cons of using AI to make a website so that you know whether it’s necessary for your project.
User-friendliness: AI website builders are typically designed to be user-friendly, allowing people with little to no coding experience to create websites easily. Many tools generate entire websites for users and allow them to use drag-and-drop interfaces so that they can customize the design.
Affordability: AI website builders eliminate the need to hire professional web developers or designers. Additionally, the subscription fees for AI website builders are often more affordable than hiring dedicated web professionals who support and maintain the website.
Efficiency: Many AI website builders automatically optimize websites for different screen sizes and resolutions. As a result, AI-generated websites are often mobile-friendly from the get-go and provide a seamless user experience across desktops, tablets and smartphones.
Lack of flexibility: While many AI website builders offer customization options, they don’t offer the same opportunities as manually coded websites. Users may encounter restrictions in design or functionality.
Generic designs: Some AI website builders rely on a collection of website templates that are tailored to the needs of users, so the results can look common or generic.
Platform dependence: When using an AI website builder, you're reliant on the platform's continued availability and support. If the service provider discontinues or changes their offering, it will impact your website. Additionally, migrating your website to a different platform might be challenging due to the proprietary nature of the builder.
9 of the best AI website builders
So, when it comes to testing out an AI website builder, which should you choose? With so many options to choose from, we’ve created this list of popular AI website builders so that you can find the tool that satisfies your needs.
01. Wix: best overall
With a solid foundation in AI development since 2016, Wix’s maturity makes it a trustworthy and reliable option. "Our models are based on decades of deep knowledge and experimentation, which makes them a lot more reliable and a lot smarter,” says Yarden Geffen, product marketing manager at Wix.
Wix’s artificial design intelligence (ADI) tool guides users through the design process by recommending features that it believes will benefit their site. Users have the freedom to customize these recommendations, choosing which website features to include or exclude based on their specific needs and preferences. Once it generates your site, you can customize the layout, change the color palette and add features to better your needs and branding.
There’s also a wide variety of AI features that go past the traditional creation tools. For example, the Wix Analytics benchmarks report offers an in-depth analysis of your site, comparing it to similar sites and providing valuable insights for improvement. This data-driven approach empowers you to make informed decisions and enhance your website's performance.
All in all, Wix offers much more than an AI website builder. With sophisticated business solutions, extensive site management features and a highly developed infrastructure, Wix’s full AI offering can give your business an extra boost.
Ideal for: small businesses, anyone starting a business
Notable features: AI text creator, Layout switcher, image enhancer, background remover, chatbot, app recommender, trailer generator
02. 10Web: best for WordPress
10Web offers a comprehensive set of tools and services to create, host and manage WordPress websites. All you need to do is to choose the option “Create a new website with AI” and answer a few simple questions about your business. AI will use your answers to generate web layout with content and images that you can modify in WordPress.
It’s not easy to migrate an existing website to WordPress—at least without 10Web. This AI website builder can recreate your existing WordPress site simply using the URL. From there, you can edit the website in the 10Web editor, which has an extensive range of AI tools for things like content writing and SEO.
10Web is additionally useful for creating, hosting and managing new WordPress websites. Its AI web designer will ask you a few questions about your business, then have you choose between three template options. It will then populate the layout with text and images based on the information you shared.
10Web-generated sites are sophisticated. However, it’s worth noting that the AI website builder is relatively limited in customizability options. You can drag-and-drop assets onto the page and adjust their alignment, but you can’t move elements around freely. Overall, it’s a pretty comprehensive tool that’s great for people with some design background, but perhaps not as accessible to newbies.
Ideal for: web creators who want to use WordPress for their website
Notable features: AI business name generator, AI marketing strategy generator, AI web design tool, AI SEO tool, AI content writer, drag-and-drop editor, SSL certificates, image optimization, templates
03. Jimdo: best for eCommerce
With Jimdo, you can create a multi-page site in minutes. All you need to do is answer a few questions about your goal and design preferences. Jimdo optimizes your site for different devices right from the start. One unique feature of this AI website builder is that it can utilize publicly available information about your business to inform its content creation.
Like Wix, Jimdo allows you to choose which pages to include and provides recommendations. You have the freedom to customize the color palette, font set, button shapes and animations. Moreover, you can select alternative layouts for specific blocks, and add or remove elements from the block design. However, Jimdo's design flexibility is somewhat limited compared to other options.
On the bright side, Jimdo offers a range of useful tools. You can set up a store, integrate Google Analytics, manage business listings and even create logos. These features provide additional functionality to enhance your online presence.
Ideal for: small business owners
Notable features: website generator, free image library, photo editing, logo generator
04. Appypie: best for apps
Appypie is a website and app builder that bakes AI into the core part of website creation. Appypie's homepage invites you to describe what you want to build, either by writing or speaking to the program. The actual design is then created by AI. No coding or technical experience is required.
One notable difference of Appypie is that this tool allows you to express your intention in plain words. You don’t have to go through a multi-step process with questions that the system asks. Instead, you can write a few sentences of what you want to build; the system will analyze your input, then give you the chance to make any necessary tweaks. This approach can save a lot of time if you already have a clear vision for your site, and just need a tool to turn it into a reality.
Ideal for: small businesses and personal projects
Notable features: app builder (iPhone and Android), website builder, image generator, collaboration tools
Pricing: from $18/month
05. Durable: best for solopreneurs
Durable offers a range of industry-specific features and functionalities, specifically for people looking for a side hustle or job outside of the nine-to-five grind. It includes features like product catalogs, inventory management, supply chain integration, custom quote forms, equipment tracking, maintenance scheduling and data analytics for production optimization. So whether you want to start a dog-walking service or start a landscaping business, Durable provides specialized tools to enhance your online presence.
Durable asks a few simple questions like “What type of a business you’re building?” and “What is the name of your business?” It will then generate a layout for a website and fill it with content, such as information about your team, testimonials and contact information. At this stage, the AI website builder will also take into account your location and business type.
Durable makes it easy for you to customize the design. It's possible to re-generate some sections in one click. All you need to do is to hover the mouse over the section you want to change and click the “Regenerate” button. The editor will create a new version of the section in a few seconds.
Ideal for: startups and small businesses
Notable features: inventory management, supply chain integration, custom quote forms, equipment tracking
06. TeleportHQ: best for professional designers
TeleportHQ is an exceptional choice for professional designers seeking an AI website builder with extensive customization capabilities. TeleportHQ apart’s unique wireframe AI functionality sets it apart, allowing designers to upload their mockups or wireframe designs directly into the program. Rather than asking questions, TeleportHQ's AI scans the provided mocks and automatically converts them into interactive templates. This feature saves designers valuable time by eliminating the need for manual input and streamlining the process of transforming design concepts into functional websites.
In addition to this, TeleportHQ offers the flexibility to add custom HTML and CSS code, making it an ideal choice for designers who prefer more granular control over the website's appearance and behavior. Whether you're a seasoned designer or just starting out, TeleportHQ empowers you to bring your creative vision to life with its powerful customization options and wireframe AI capabilities.
Ideal for: web creators who want access to source code
Notable features: built-in ChatGPT, mockup analyzer, collaboration, versioning
07. Hocoos: best for branding
Hocoos promises to create a website tailored to your needs after you answer eight quick questions, such as "What category best describes your website's purpose?" It shouldn't take more than 10 minutes to go from idea to web design.
Hocoos makes it easy to communicate your brand through your website design. Once you’ve answered all eight questions, you’re invited to choose visual attributes for your website (such as colors and font pairs). It gives you an excellent opportunity to find the style that matches your branding, plus offers image and text generation.
Hocoos is available as two plans (Free and Premium). If you want to connect your custom domain and access valuable features, like collecting payments, you’ll be expected to pay $15 per month for the Premium plan.
Ideal for: startups and small businesses
Notable features: hosting, SEO, styles editor
08. Kleap: best for mobile
Kleap uses mobile-first design, which means that the desktop and tablet layouts are based on the mobile layout rather than the reverse. This ensures that your website will look great on all devices, including smartphones and tablets. Once the tool generates a site based on your input, you can modify the design created by Kleap in a visual editor. This gives you a lot of control over the look and feel of your website.
Kleap primarily focuses on the eCommerce domain. It quickly creates landing pages that can generate leads. It offers valuable tools like an integrated payment processor, which is extremely useful if you want to sell something online. Kleap does take 1-9% fees on transactions, depending on the plan you sign up for. The tool also has integrations with other business tools, such as email marketing managers and CRMs.
Ideal for: small businesses
Notable features: AI page builder, payment processor, in-depth analytics
09. Gamma: best for personal projects
Gamma is an AI website builder that allows you to create a working presentation, document or webpage in under a minute. Start by interacting with Gamma in a natural conversation, i.e., type what you want to achieve in a chat. This approach makes the process of site design more human-friendly. You can communicate your ideas to Gamma just like you would to a human designer. If you don't like the design that Gamma generates, you can simply ask it to create a few new versions.
One downside of Gamma is that it offers very limited design flexibility. You have to choose from a few options that the system provides. It's currently not possible to introduce granular changes, such as changing a typeface or color for a particular element.
Ideal for: creators or small businesses
Notable features: natural language interaction, mobile-friendly websites, seven-day change history
What is AI in web design?
AI in web design refers to the integration of AI technologies and techniques to enhance and streamline various aspects of the web design process. This is a field that is still developing but which has exploded in ppularity in recent years, as AI web design tools and builders become both more advanced and more accessible to general users. They not only help web designers and users save time and resources, they also open up great web design to non-professionals.
Some of the ways AI and web design come together include:
Layout generation: AI algorithms can analyze content and automatically generate layouts that are aesthetically pleasing and user-friendly.
Color schemes: AI can suggest or generate color schemes based on the content, industry or user preferences.
Automated content creation: AI tools can generate textual content, such as product descriptions or blog posts, based on predefined parameters.
SEO optimization: AI can power SEO assistants within website builders, then auto-generate meta descriptions and other on-page optimizations.
Customer support: AI-powered chatbots can provide instant responses to user queries, improving customer support and engagement.
User interaction: Virtual assistants can guide users through the website or assist in completing tasks.
Best AI website builders FAQ
What is the best AI website builder?
There are several AI-powered website builders available, each with its own strengths and features. The "best" AI website builder depends on your specific needs, preferences, and the type of website you want to create. Wix ADI (Artificial Design Intelligence) uses AI algorithms to automatically generate a website based on your preferences and content. It offers a user-friendly interface, drag-and-drop functionality, and a wide range of customizable templates.
Can I find a free AI website builder?
Yes, there are free AI website builders available that you can use to create a website without incurring any cost. Here are a few options: Wix offers a free plan that includes access to a AI website builder, Wix ADI. While the free plan has certain limitations, it allows you to create and publish a website with AI assistance.
How can AI be used to improve an existing website?
AI can be used to improve an existing website in a number of ways, including:
Personalization: AI can be used to personalize the user experience on your website. For example, AI can be used to recommend products or services to users based on their browsing history or past purchases.
Content generation: AI can be used to generate content for your website, such as blog posts, product descriptions and social media posts. This can save you time and help you to create more engaging content.
Search engine optimization (SEO): AI can be used to improve your website's SEO. For example, AI can be used to identify and fix keyword cannibalization, which is when two or more pages on your website compete for the same keyword.
Accessibility: AI can be used to make your website more accessible to users with disabilities. For example, AI can be used to generate alt text for images and to create transcripts for videos.
Security: AI can be used to improve the security of your website. For example, AI can be used to detect and prevent cyberattacks.
How can I add AI to my website?
There are a number of ways to add AI to your website. You can either use a third-party AI service or develop your own AI solution. This can be a complex and time-consuming process, but it can give you more control over the AI solution and how it's used on your website.
Can AI build websites from the ground up?
Yes, AI can build websites from the ground up. These builders can help you create a website without any coding knowledge. However, it's important to note that AI-generated websites are not always perfect. They may need to be manually edited and refined.
What's the future of AI web design?
The future of AI and web design is likely to bring about significant advancements and transformations in how websites are created, managed and experienced. AI algorithms will likely play an even more prominent role in automating design tasks, from layout generation to color selection, making it faster and more efficient for designers to create visually appealing websites. AI will continue to evolve in providing personalized user experiences. Websites will dynamically adapt content, layout, and interactions based on individual user preferences, behavior and demographics.