- Eden Spivak
- Apr 28
- 7 min read
A powerful website is imperative for small business owners. With so many potential customers searching for businesses like yours, you want to ensure that your brand leaves a lasting impression online.
To help you create a small business website that’s professional, engaging and memorable, we’ve hand-picked this selection of the best examples of how to make a business website, all built on Wix. Not sure if you need one? Check out does my business need a website.
For getting your business started, you’ll also find two free business website templates that you can fully customize and make your own
Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website.
5 best examples of small business websites
01. Ception: Tech startup website
Ception’s brand identity is evident in every aspect of its business website design. From its tech logo to the clearly defined brand colors - a dark primary color and four accent colors that pop out in comparison - everything on the page comes together to form one cohesive story.
Ception also uses a mix of visual elements, including illustrations, icons and photographs, to highlight their advanced localization solution.
By implementing top website design tips, this business site’s hierarchy is crystal clear. It’s easy to see which elements are the first to draw our attention, so that the most significant features do not go unnoticed. This is achieved through variation in text size, like larger headers, as well as text weight, such as bold call-to-action text.
Tip: Not sure which platform is best for your business website? Check out this guide to the best website builders for small businesses.
02. Puffin Packaging: Eco-friendly packaging website
Eco-friendly packaging company Puffin demonstrates the value of creating your own logo. Note how their logo serves as a key element in the web design itself, repeating in the header, the favicon (the little icon at the top of the browser), and the product photographs.
Yet a great logo is only one component to building a brand. Puffin has also crafted a catchy slogan to encapsulate their business and spirit—“Delivered fresh, naturally.”
Another important element is their brand voice, which is applied consistently across their website. The written copy maintains a light, conversational tone, with fun phrases (like, “give us a buzz on the telephone”) that help the brand come off as human and approachable.
This same tone is used in the testimonials section of this professional website. As proof of their customers’ love for the product, Puffin opted to turn to the enthusiastic responses of pets. It’s an unconventional approach, sure to put a smile on site visitors’ faces.
03. Islango: Yacht rentals website
With a video of calm turquoise waters and aerial photographs of yachts, this small business website by Islango, offers to take visitors on their next adventure. The site is equipped with advanced tools from Velo by Wix to help users book sailing vacations online.
Using database collections, Islango displays large amounts of data relating to their various travel destinations and itineraries. They also utilize dynamic pages to build a large amount of web pages, while maintaining a consistent design throughout.
For quick and easy communication with site visitors, Islango includes a live chat widget which remains available on all of the website’s different pages. On their FAQ page, some of the most common customer questions are answered for the benefit of all site visitors.
04. Acupuncture with Fabi: Acupuncturist website
The use of digital illustrations elevates this acupuncture site into one of the best small business website examples. The illustrations are tailor-made for the website, helping it paint a more vivid picture of the healing powers of Chinese medicine.
The site is complete with an online booking system, enabling users to easily book their next appointment. Through the integration of a Members Area, users can sign up to the website and manage their bookings themselves.
Since this is also the personal website of a solo practitioner, Fabiana has added a photo of herself and shared some of her background story. This helps build trust and foster a more meaningful connection with site visitors. In addition, it strengthens Fabi’s personal brand as a professional acupuncturist.
05. Milestone: Construction and renovations website
Milestone's construction website is a powerful marketing tool for business. Showcasing the diversity of their construction and renovation projects, it uses muted tones, a modern style and sleek construction logo design to establish their brand image online.
When making a business website, it's important to link to active social media accounts like Milestone does—this is a great way to engage visitors with on a more consistent basis. In addition to their Instagram and Facebook business pages, Milestone include links to their Houzz account—a community website especially for business owners in the construction industry. This way, curious potential customers can see what Milestone has been up to lately.
All-in-all, Milestone's business website serves to establish credibility and authority, while creating more opportunities for them to draw in new clients. even further with your brand, and establish credibility.
Learn more about how to start a construction business.
Free small business website templates
When creating a small business website for your brand, you can either build a website from scratch or use a fully customizable, designer-made template. These two business website templates can help get you started:
Motivational Speaker: This personal website template launches into a fullscreen video of its business owner in action, instantly establishing a strong connection with site visitors. This is paired with a bold mission statement that gets site visitors excited about the business and a brightly colored call-to-action (CTA) button that encourages them to take action. The template also has a blog, a bookings system, testimonials and more.
Tip: Still looking for a catchy title for your small business? Try using a small business name generator for inspiration and ideas.
Lawn Care: This template is full of everything a small business needs in order to put its best foot forward. From displaying the brand’s services to introducing their story to providing customer testimonials, site visitors are sure to find everything they need. There’s also a built-in bookings system, a live chat widget, and more.
Learn more about how to start a lawn care business.
It's also worth considering adding a bio section to your business website both for any owners and founders, and the team.
The components of a good small business website design
A good small business website will be made up of several key components related to its infrastructure, content and design. Some of the main examples of the best business websites include:
Clear navigation and structure
User-friendly, intuitive navigation that allows visitors to find what they need quickly and easily.
A logical, hierarchical structure that helps search engines understand your website's content and organization.
A consistent and easily recognizable layout across all pages.
Compelling content
High-quality content that is informative, engaging and relevant to your target audience.
A clear value proposition that articulates what makes your business unique and valuable.
Strong calls to action that guide visitors towards the desired outcomes, such as making a purchase or subscribing to your newsletter.
Mobile friendly and accessible
A website that works well on different screen sizes and devices, for a smooth user experience on both mobile phones and tablets.
Adherence to accessibility guidelines to accommodate users with disabilities.
Search Engine Optimization (SEO)
Optimized content, including as a basic - meta descriptions and title tags to improve your website's visibility in search engine results pages (SERPs).
An internal linking structure that helps search engines crawl and understand your website's content.
Security and performance
Your business website will need to be highly secure, backed up ideally by enterprise grade infrastructure.
This should include SSL/TLS certification, https and other web security measures for maximum uptime and secure information.
Learn more: Small business website statistics
Small business website examples FAQ
How much does a small business website cost?
The cost of a small business website can vary significantly depending on several factors. With Wix for example it can cost anything from building a website for free, to paid plans that start from US$17 a month.
But in general, simple websites with basic features, such as a few pages and a contact form, will be less expensive than complex websites with advanced functionality, such as e-commerce capabilities, custom designs and integrations with other tools.
Hiring a professional web designer to create a unique and custom website can range from US$2,000 to US$10,000 or more, depending on the designer's experience, the complexity of the design and the number of pages. Hiring freelance web developers can offer more flexibility and customization options at varying price points.