- Rebecca Tomasis
- Feb 25
- 14 min read
Updated: May 13
Building a strong social media presence is more than just setting up accounts. High-quality content is the foundation of great branding and making a website. With so much happening on Instagram, TikTok, Facebook and Twitter, standing out means sharing content that really connects with your audience. Great content builds trust in your brand, drives engagement and boosts visibility.
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Content marketing plays a key role in shaping your social media strategy. The posts you share can spark conversations, attract followers and even improve your website’s search engine rankings. If you’re ready to take your socials to the next level, focusing on content is essential.
To help you get started, we’ve put together some fun and creative ideas for your next post. Save this list to inspire your brand’s copywriting and content strategy and create content that gets noticed.
Check out Wix's blog maker if you're ready to get started with a blog.
21 content ideas for your social media or blog
7. Top ten list
10. Meet the team
12. Trending topics
16. Myth busting
19. Life hack tips
01. The big reveal
This is for posts where you share an exciting announcement. You’re launching a new product, sealing a new partnership, setting up a new location or any similar update that you can share with your audience. You’ll have a stronger impact if you present these reveals as a significant development and market it as a real milestone for your brand or organization.
Be sure to build hype by teasing at what’s to come or counting down to a big reveal. Take a look at the SKIMS, the body shapewear brand created by Kim Kardashian. In one of the brand’s collaborations, SKIMS has been named the official underwear partner of the NBA, WNBA and USA Basketball. This was an exciting announcement for both SKIMS and the NBA, which was revealed together in a series of social posts and articles.
02. Step-by-step tutorials
Short, detailed texts that guide readers from point A to point Z are always useful. You can create a tutorial that touches on your own products directly (“how to style your mustache like Dali’s using our facial hair products”). Or you could write one that is related to your field or inspired by your interests (“how to repurpose your old jeans into a wearable handbag”).
It’s clear that users are searching terms like “how to” and “tutorial” on platforms like Facebook, YouTube, and Instagram. According to Google, “Users are three times more likely to prefer watching a YouTube tutorial video than reading a product’s instructions”. What’s more, YouTube Shorts are dominating, with quick, digestible videos that users can watch in no time.
You can even take it one step further and start a series. You could offer weekly guides on areas of your expertise. Everything from recipes to clothes styling tricks, people love to learn from those they trust.
03. Success stories and testimonials
Your happy customers and collaborators are your best marketing agents. Give them the spotlight so they can sing your praises and tell everyone just how wonderful your product is or just how helpful you’ve been for them on their path to success. These varied types of infographics also work for success stories and testimonials.
Take it one step further and ask your followers or audience to provide feedback. User generated content (USG) is often more effective and trustworthy than other forms of content and offers social proof.
04. Nostalgia and look back posts
Nostalgia is very effective for marketing efforts. Get on the # throwback train and share some blasts from your past with your readership. It could be your very first live concert, an old newspaper report covering your work or just a cute photo of yourself as a kid, connecting it somehow with your present day. Honing in on the nostalgic emotions of the past or simpler times (think, pre-pandemic, for example), can be very powerful and engaging for your audience.
05. Survey or poll
Show your audience you care about their opinion. Solicit their input using a poll or a survey related to your industry or your expertise. You can learn a lot from what they have to offer, and ignite an eye-level conversation with them. Surveys and interactive polls are also a great way to engage with your audience and curate content based on their feedback.
Alternatively, you could run a contest and offer a prize incentive. This gets users to opt in and engage with your content. Contests can generate likes, shares and better engagement.
06. News coverage and buzz
Don’t hesitate to show off if you’re getting some great news coverage, whether online or offline. Round up a bunch of reviews or references for one post or give special attention to a particularly great piece. This is a wonderful opportunity to thank the author and publication as well. You might even consider a Press page to your website or a dedicated place where you can consolidate all your news mentions or coverage in one place.
Learn more: What is Brat?
07. Top ten list
Curated lists are popular reading items online because of their concise, to-the-point presentation of relevant information. The trick is to choose a topic that will be of interest to your audience. “Top 10 wine experts to be aware of” may be too niche, while “Top 10 white wines to bring to a Labor Day picnic” is more appropriate.
08. Guest posts and blogs
It's not uncommon for blog admins to host a guest author for a special post or article. You can approach professionals in your field that you think can write a valuable text for your website visitors. What’s more, if your guest author has a site or blog of their own, you can certainly ask to be featured there in return. This type of collaboration can grow into something even more exciting once you choose to share it across your social media accounts.
09. Video content
Experimenting with different types of media is always a good idea. It keeps followers alert and engaged with your work. For bloggers, business owners and artists of all kinds, video is an effective way to communicate and share aspects of your work that don’t translate as well into text. You can create a webinar, film an interview, a live performance or a presentation of one of your products.
Always be sure to keep your audience in mind and create video content that is relevant and engaging. Short form video content continues to dominate as a preferred way of consuming content. 73% of consumers prefer to watch a short-form video to learn about a product or service.
10. Meet the team
Introduce yourself and your colleagues in a special post that fosters familiarity and a sense of community. Additionally, you can also use this content in your ‘About Us’ page. This is a wonderful opportunity to share how you got involved in your work, what passions drive you and what is the expertise you bring to the table.
11. Event updates and schedules
Launching a tour of your band? Scheduled to speak at a webinar? Planning a big sale? All these special dates are a great reason to add a news update or blog post to your site, and then post it to social media. You can invite readers (if the event is public), give them a glimpse of what is expected, and give a shout-out to venues and collaborators. Don’t forget, you can always send out video recordings of events to your audience after the fact, in case they couldn’t attend.
12. Trending topics
It’s always good to keep a finger on the pulse and know what people are talking about. Tapping into these current conversations will allow you to produce content that is easily “shareable” on social media and reach new audiences. For instance, if you’re in the hairstyling business, and you notice everyone online is talking about a specific celebrity's style, it might be a good idea to write an article on how to copy their look.
There are many online tools you can use to keep on top of the ever-changing trends. Check out Google Trends, AnswerThePublic or BuzzSumo to gauge what people are searching for or specific niche questions they might be asking. You can also check trending hashtags.
Wix predicts short form content will be trending in 2023.
13. Sources of inspiration
Who are the people that have influenced your artistic sensibilities? What was the life lesson you learned from your family that inspired you to start your own business? Share these inspiring details with your readership or visitors and show them they can find motivation everywhere in life.
People love to hear origin stories or heartwarming humble beginnings. Being open and honest about your own experiences may inspire others.
14. Most popular list
People love to see popular items because they signal something like a tested and proven quality assurance. Highlight your best-selling products, highest-ranked services, most downloaded songs or items with the most mentions on social media.
15. Problem solving use cases
Overcoming obstacles is a regular component of every professional’s routine. You can take a positive spin on these problems and share them with your followers to display your creativity, innovation and resourcefulness. Share instances in which you and your team successfully addressed a challenge or show your clientele how your product can solve their own challenges.
Check out this list of content marketing tips that'll make your content ideas soar.
16. Myth busting
Crushing common misconceptions is a great way to attract audiences. Since you know your field better than anyone, you definitely have some funny yet educational myth busters to share with your readers. For example, if you own a skincare line, you could share how a certain ingredient that was touted as clearing skin has actually been damaging it for years. Then include research or proof to back up your claims.
17. Social media lists
Prepare a list of the social media personalities that you most respect and admire in your field and share it on your site. Your curated list can help site visitors with getting to know your industry better, plus it will show them how well-informed you are.
Learn more: What is an infographic?
18. Feedback and testimonials
When you receive particularly helpful feedback, dazzling praise or a question that could be of interest to many people, you could share this along with your response and gratitude. You will be providing your readers with valuable or inspiring information while signaling that you are listening to what they are saying.
19. Life hack tips
People are always eager to learn new ways to simplify their life. Based on your work experience and on how you want to brand your services, you can offer tips to shorten their morning prep, make dishwashing easier or improve their computer’s performance. If you can provide any other benefit that they’ll be forever grateful for.
20. End of year summaries and predictions
As a calendar year approaches its end, share your thoughts about your company’s achievements and highlights or review the most prominent trends that influenced your field at that time. Alternatively, you can focus your text on the upcoming year, expressing your plans for growth and musing on what could be the significant developments in your industry.
21. Case studies and industry research
Provide your visitors with unique content that will boost credibility and emphasize the added value of your product. Case studies can also be used as great SEO boosters when they have relevant keywords. Showcasing research and data you’ve collected through the years will offer users important information while highlighting your experience.
Tip: Once you’ve created enough content and you know what the most interesting topics for your visitors and readers are, you can even consider writing an eBook to showcase your collected knowledge. People always appreciate intriguing reading they can download for free, and you’ll display both your generosity and expertise.
Read our full article on content marketing examples for other ideas to help you get started.
Social media content strategy by platform
Each platform has its own strengths, so customizing your content for each helps you maximize reach, engagement and impact. Here's how to make the most of your content strategy.
Instagram: create scroll-stopping visuals
Instagram is all about eye-catching visuals that grab attention fast. Use high-quality images, bold colors and striking compositions to stop users mid-scroll. Reels are Instagram’s current star—short, trend-driven videos get the most reach, so try transitions, behind-the-scenes clips and quick storytelling.
Carousel posts work great for step-by-step guides, before-and-after transformations or showing off multiple angles of a product or story. And don’t forget Instagram Stories for daily engagement—add polls, quizzes and countdowns to keep interactions fun and personal.
TikTok: keep it fast, fun and authentic
TikTok is all about quick, captivating videos that feel raw and relatable. Jump on trends early, use viral sounds and make your first few seconds count. The algorithm prioritizes content that gets watched, shared and recreated, so focus on engaging storytelling, humor and challenges.
Use text overlays to grab attention, add hooks like “You won’t believe this…” or “Here’s a secret…” and keep your edits fast-paced. Authenticity is key—TikTok users prefer real moments over polished perfection.
Facebook: spark conversations and build communities
Facebook content should spark conversations. Thought-provoking posts, shareable infographics or relatable memes do this well. Live videos are great for direct interaction with your audience.
Longer captions and storytelling posts help build emotional connections while Facebook Groups are ideal for creating niche communities. Ask open-ended questions and share personal stories to make your brand relatable.
LinkedIn: be a thought leader not a salesperson
LinkedIn content should educate, inspire and position you as an industry authority. Share insights, career lessons and personal success stories that offer real value and relatability.
Long-form posts and article-style captions work great when they share actionable advice. Try carousel posts for quick tips and short native videos to keep things engaging. Skip the hard selling—focus on networking, storytelling and providing solutions.
X (Twitter): say more with less
Twitter moves fast, so every word matters. Keep tweets short, clever and engaging, and use threads for longer stories or step-by-step insights. Join trending topics, add relevant hashtags and jump into conversations quickly to boost visibility.
Visuals like GIFs, memes or infographics can drive more engagement, and bold or thought-provoking questions often spark discussions. Stay authentic, witty and true to your brand’s personality.
Pinterest: create content that inspires and solves problems
Pinterest users search for ideas, solutions and inspiration, so your content needs to be visual, educational and evergreen. Vertical images with text overlays, step-by-step guides and infographics work best.
Use clear, actionable titles like “10 easy home decor hacks” or “How to grow your business on Pinterest.” Every pin should link to valuable content like a blog post, product page or tutorial. SEO is key—use keyword-rich descriptions and titles to help your pins get discovered over time.
YouTube: hook viewers and keep them watching
On YouTube, watch time is key. The longer people watch your videos the better they rank. Start strong with a hook in the first 5 seconds, keep the energy up, and deliver on your video’s promise. High-quality, well-edited videos with clear storytelling perform best, whether it’s a tutorial, explainer or vlog.
Use eye-catching thumbnails and titles that spark curiosity like “I tried this for 30 days—here’s what happened.” YouTube Shorts are also a great way to repurpose content and attract new subscribers.
Threads: keep it casual and conversational
Threads is designed for real, unfiltered conversations. The best content feels natural, engaging and community-driven. Share quick thoughts, relatable experiences and behind-the-scenes insights without over-polishing.
Engaging with others’ posts is just as important as creating your own. The goal is to be authentic, funny or insightful—think of it as a space for engaging micro-content, not corporate-style posts.
What is the best content for social media?
The best social media content grabs attention and connects genuinely with your audience. Focus on entertaining, educating or inspiring while staying true to your brand’s authentic voice.
Visuals like photos, videos and infographics are great for capturing interest and are easy to share. Behind-the-scenes glimpses make your brand relatable, while user-generated content builds trust. Interactive posts like polls or quizzes boost engagement and deepen connections. When your content resonates, it goes beyond likes and creates lasting relationships.
Viral content examples
Creating viral content is all about connecting with your audience through emotions, humor or trends that resonate. The key is to keep it authentic, timely and shareable. Viral posts grab attention by sparking strong reactions like laughter, surprise or inspiration and are often highly relatable. To boost your chances, focus on catchy headlines, visually appealing content and calls to action that encourage interaction. Whether you’re jumping on a trend or sharing a fresh perspective, viral content is usually unexpected but memorable—making people want to share it with their networks.
Here are some examples of viral content:
Fun challenges and trends
Example: The Ice Bucket Challenge – A viral trend where people poured ice water on themselves to raise awareness for ALS, inspiring millions to participate and share videos.
User-generated content to boost engagement
Example: Starbucks’ #RedCupContest – Starbucks asked customers to post photos of their holiday-themed cups for a chance to win prizes. The hashtag went viral, showing off user creativity and driving engagement.
Humor-driven memes everyone can relate to
Example: The "Distracted Boyfriend" meme – A simple, relatable meme format that became hugely popular for illustrating everything from relationship problems to pop culture.
Behind-the-scenes sneak peeks
Example: Nike's "Behind the Swoosh" series – Nike gave followers a look at their design and production process, creating an exclusive feel and pulling people into their brand story.
Heartfelt storytelling for emotional impact
Example: Dove’s "Real Beauty Sketches" campaign – This emotional video showed women describing their appearances to a sketch artist, revealing how they often see themselves more critically. It sparked conversations about beauty standards.
Bold opinions to spark conversation
Example: Elon Musk’s tweets – Whether it’s cryptocurrency or tech innovations, Musk’s bold and controversial Twitter posts often go viral, generating intense discussions and debate.
Infographics that share surprising data
Example: BuzzFeed’s infographic on "How much money the average American spends on food each year" – Infographics that break down complex data in simple, visual ways are highly shareable and insightful.
Contests and giveaways for viral reach
Example: GoPro’s #GoProAwards – GoPro encouraged fans to submit their best footage for a chance to win cash prizes and cameras, driving engagement and content creation.
Collaborations with influencers
Example: Gymshark x Whitney Simmons – Gymshark partnered with fitness influencer Whitney Simmons on a clothing collection, which went viral thanks to her massive fanbase and the unique collaboration.
Time-sensitive posts that capitalize on trends
Example: Oreo’s Super Bowl Tweet ("You can still dunk in the dark") – During the 2013 Super Bowl power outage, Oreo’s clever, timely tweet went viral for its relevance and quick thinking.
Social media content tips
Know your audience: Create content that speaks to your audience's needs, interests and challenges. Use customer feedback and analytics to make posts that spark conversations and build connections.
Make it visual: High-quality photos, graphics and videos grab attention fast. Whether it’s a product highlight, tutorial or lifestyle post, great visuals can boost engagement.
Keep it real: Share genuine moments, user-generated content and real stories to show the human side of your brand. Authenticity builds trust and makes your brand relatable.
Encourage interaction: Ask questions, run polls or host challenges to get followers involved. The more they engage, the stronger their connection to your brand.
Stay relevant: Keep an eye on trending hashtags and current events that align with your brand. Jumping on trends helps you reach a wider audience and stay fresh.
Mix it up: Keep your content diverse with product showcases, educational posts, behind-the-scenes peeks, customer testimonials and polls. A varied feed keeps followers interested.
Be consistent: Stick to a regular posting schedule so your audience knows when to expect new content. Consistency builds recognition and keeps followers coming back.
Add clear CTAs: Include calls-to-action like “shop now,” “comment below,” or “click the link in bio” to guide your audience on what to do next.
Go live: Use live video for product launches, Q&As or behind-the-scenes moments. Live content creates urgency and builds a more personal connection with your audience.
Track your results: Monitor your performance metrics to see what’s working. Use insights to refine your strategy and keep growing your reach and engagement.
Social media content ideas FAQ
How do you make a catchy social media post?
Start your social media post with a strong hook—ask a bold question, share a surprising fact, or use an intriguing statement. Keep it short, visually engaging and full of personality. Add emojis, humor or relatable language to make it pop. Wrap it up with a clear call to action so your audience knows exactly what to do next, whether it’s to comment, share or click a link.